The 49th Shelf
Let me explain… when you drink a glass of wine you should never notice the glass. The same goes for the text on websites, in brochures and books. If you notice the font, it is the wrong font.
Web designers have been restricted to a very small number of fonts that they can reliably use and for a long time typography on the web has been dull. In the last couple of years a technique called @font-face has been refined allowing web designers to start using more fonts in their projects.
There are two great services (each with different benefits and drawbacks) that are making using @font-face much easier. These are the funnily named Font Squirrel and less funnily named Google Web Fonts.
I’m a big fan of Zsuzsi Gartner and I’m thrilled that she’s shortlisted for the Giller prize.
I just helped the wonderful and talented Rebecca Rosenblum add her newest book
The Big Dream to her website.
“So, let’s go back to 1998. You’re a new writer and you want to establish a permanent residency online. Which would be wiser: Having your own site at your own domain, or putting up a site at GeoCities?
It’s 2001, same drill: Which is wiser: Having your own domain, or creating a site on AOL servers?
2003: Your own domain, or a Friendster page?
2007: Your own domain, or a MySpace page?
(Hindsight is a useful thing.)
And now it’s 2011 and the choice is one’s own domain or a page on Facebook. Guess which I think you should do.”